The goal of this project was to design a digital platform for a kids’ school that not only provides essential information to parents and guardians but also reflects the joyful, creative, and playful spirit of childhood. The design needed to be engaging, colorful, and intuitive while maintaining usability and accessibility for all users.
Kid's School
School
Overview
Parents and educators often find school websites and apps to be bland and uninspiring, lacking a connection to the playful nature of children’s learning. The challenge was to create a digital experience that balances information, ease of navigation, and engaging, playful aesthetics that resonate with both children and adults.
3x
Booking Increase
25%
Reduction in bounce rates
84%
Seamless & intuitive user experience
Design Goals
Playful and Creative Visual Language: Use vibrant colors, fun typography, and engaging illustrations that appeal to children and reflect the school’s joyful atmosphere.
Intuitive Navigation: Make the platform easy for parents and teachers to find information quickly, from enrollment processes to school events.
Responsive and Accessible: Ensure the design works seamlessly across devices and is accessible to all users, including children with visual or cognitive challenges.
Emphasis on Engagement: Incorporate interactive elements and animations to create a lively, inviting experience without overwhelming the user.
Design Process
Playful and Creative Visual Language: Use vibrant colors, fun typography, and engaging illustrations that appeal to children and reflect the school’s joyful atmosphere.
Intuitive Navigation: Make the platform easy for parents and teachers to find information quickly, from enrollment processes to school events.
Responsive and Accessible: Ensure the design works seamlessly across devices and is accessible to all users, including children with visual or cognitive challenges.
Emphasis on Engagement: Incorporate interactive elements and animations to create a lively, inviting experience without overwhelming the user.
Design Process
1. Research & Inspiration:
Studied competitors and other kids’ education platforms.
Explored color palettes, playful typography, and creative illustration styles.
Gathered insights from parents and teachers about their needs and expectations.
2. Wireframing & Information Architecture:
Created low-fidelity wireframes focusing on user flow, hierarchy, and ease of navigation.
Planned sections such as About Us, Curriculum, Admissions, Events, Gallery, and Contact.
3. Visual Design & Branding:
Developed a bright and playful color palette suitable for a kid-friendly environment.
Used rounded shapes, icons, and illustrations to make the interface feel approachable.
Designed playful buttons, cards, and hover effects to enhance interactivity.
4. Prototyping & Testing:
Built interactive prototypes in Figma.
Conducted usability testing with parents and teachers to ensure clarity and engagement.
Iterated designs based on feedback to improve readability, navigation, and overall experience.
Key Features
Playful Hero Section: A visually engaging hero section with creative illustrations that sets a cheerful tone.
Interactive Navigation: Fun animations and hover effects that make exploring the site enjoyable.
Dynamic Events & Gallery: Highlights school activities through interactive cards and image sliders.
Accessible Design: Ensures text legibility, color contrast, and touch-friendly elements.
🚀 Results
The final design successfully merged usability with creativity, creating a digital platform that is visually appealing, informative, and fun. The playful UI elements and engaging visuals help the school’s website/app stand out while enhancing user experience for both children and parents.
