Bookable - Hotel/Properties Search Booking website design UI/UX
With the rise in online travel bookings, there’s a significant demand for a user-friendly platform that simplifies hotel search and booking. This project aimed to develop a streamlined website that enhances user experience and satisfaction, catering specifically to both leisure travelers and business professionals.
Bookable
Hotel & Travel
Challenge
Simplifying Navigation
Implemented a consistent header with sticky navigation and quick access to user profile and booking history.
Reducing Cognitive Load
Adopted progressive disclosure by showing additional options and details only when needed.
Results
Metrics
Achieved a 35% increase in completed bookings in the first three months post-launch. Noted a reduction in bounce rates by 25%, indicating improved user engagement.
User Feedback
Received positive feedback, highlighting the ease of use and efficiency of the booking process.
35%
Increase in completed bookings
25%
Reduction in bounce rates
84%
Seamless & intuitive user experience
Process
Research & Analysis: I studied existing platforms like Booking.com, Expedia, and Airbnb and noted strengths such as wide hotel selections and user reviews, and then identified weaknesses like complex booking processes and lack of mobile-friendly designs.
Information Architecture: I conducted surveys with 200 frequent travelers to identify their pain points. and developed personas representing a business traveler, a family on vacation, and a budget traveler.
Wireframing & Prototyping: I developed initial wireframes focusing on a clean layout with straightforward navigation and sketched several iterations to optimize the search bar and filter options. I created interactive prototypes using Figma, emphasizing ease of use and logical flow of actions and conducted usability tests with 50 users, refining the design based on feedback.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: I selected a soothing color palette of blue, yellow and white to instill trust and relaxation, mimicking travel themes, and chose clear, easy-to-read fonts to aid users in swiftly browsing through information.
Teck Stack
Conclusion
The project was a success, not only in meeting user expectations but also in elevating their booking experience. This case study emphasizes the importance of user feedback in iterative design processes. Future projects will integrate even more real-time user testing to further enhance UX.