With the rise in online travel bookings, there’s a significant demand for a user-friendly platform that simplifies hotel search and booking. This project aimed to develop a streamlined website that enhances user experience and satisfaction, catering specifically to both leisure travelers and business professionals.
Bookable
Hotel & Travel
Challenge
Simplifying Navigation
Implemented a consistent header with sticky navigation and quick access to user profile and booking history.
Reducing Cognitive Load
Adopted progressive disclosure by showing additional options and details only when needed.
35%
Increase in completed bookings
25%
Reduction in bounce rates
84%
Seamless & intuitive user experience
Process
Research & Analysis: I studied existing platforms like Booking.com, Expedia, and Airbnb and noted strengths such as wide hotel selections and user reviews, and then identified weaknesses like complex booking processes and lack of mobile-friendly designs.
Information Architecture: I conducted surveys with 200 frequent travelers to identify their pain points. and developed personas representing a business traveler, a family on vacation, and a budget traveler.
Teck Stack
Wireframing & Prototyping: I crafted wireframes focusing on a clean layout with straightforward navigation and sketched several iterations to optimize the search bar and filter options. I created interactive prototypes using Figma, emphasizing ease of use and logical flow of actions and conducted usability tests with 50 users, refining the design based on feedback.
Visual Design & Style Guide: I selected a soothing color palette of blue, yellow and white to instill trust and relaxation, mimicking travel themes, and chose clear, easy-to-read font "Poppins" to aid users in swiftly browsing through information.
The project was a success, not only in meeting user expectations but also in elevating their booking experience.